vacation & brunch
When does ASTR the Label go on sale?
Short answer: pre-summer promos in May, Black Friday, and the post-resort clearance in late August. Sitewide and named events at ASTR the Label generally land at 20–30% off full price, while deep cuts on select styles can reach 50–70% off end-of-season. The trap is that the two look identical in your inbox — a "Friends & Family" subject line and a 70%-off clearance email both just say SALE.
The two kinds of ASTR the Label sale
Sitewide & named events
Friends & Family, Black Friday, anniversary and seasonal events. Applies broadly, usually 20–30% off full price. A few mass retailers push past 50%.
Deep cuts
Select styles, end-of-season and clearance racks — 50–70% off end-of-season. Best value, worst size availability. Move fast.
Get alerted when ASTR the Label crosses your number
Instead of subscribing to the ASTR the Label newsletter and every other brand you like, follow ASTR the Label on DeepCut and set one rule: the minimum discount worth your attention. We watch it. You get one email per qualifying sale, and silence in the weeks when nothing qualifies.
Follow ASTR the Label — free