denim

When does Good American go on sale?

Short answer: Memorial Day, Labor Day, Black Friday, and end-of-season markdowns. Sitewide and named events at Good American generally land at 25–30% off sitewide, while deep cuts on select styles can reach 50–60% off select washes. The trap is that the two look identical in your inbox — a "Friends & Family" subject line and a 70%-off clearance email both just say SALE.

The two kinds of Good American sale

Sitewide & named events

Friends & Family, Black Friday, anniversary and seasonal events. Applies broadly, usually 25–30% off sitewide. A few mass retailers push past 50%.

Deep cuts

Select styles, end-of-season and clearance racks — 50–60% off select washes. Best value, worst size availability. Move fast.

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