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When does Serena & Lily go on sale?
Short answer: President's Day, Memorial Day, Labor Day, Black Friday, and January white sales. Sitewide and named events at Serena & Lily generally land at 20–30% off sitewide, while deep cuts on select styles can reach 50–70% off warehouse and clearance events. The trap is that the two look identical in your inbox — a "Friends & Family" subject line and a 70%-off clearance email both just say SALE.
The two kinds of Serena & Lily sale
Sitewide & named events
Friends & Family, Black Friday, anniversary and seasonal events. Applies broadly, usually 20–30% off sitewide. A few mass retailers push past 50%.
Deep cuts
Select styles, end-of-season and clearance racks — 50–70% off warehouse and clearance events. Best value, worst size availability. Move fast.
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