vacation & brunch
When does Self-Portrait go on sale?
Short answer: pre-summer promos in May, Black Friday, and the post-resort clearance in late August. Sitewide and named events at Self-Portrait generally land at 20–30% off full price, while deep cuts on select styles can reach 50–70% off end-of-season. The trap is that the two look identical in your inbox — a "Friends & Family" subject line and a 70%-off clearance email both just say SALE.
The two kinds of Self-Portrait sale
Sitewide & named events
Friends & Family, Black Friday, anniversary and seasonal events. Applies broadly, usually 20–30% off full price. A few mass retailers push past 50%.
Deep cuts
Select styles, end-of-season and clearance racks — 50–70% off end-of-season. Best value, worst size availability. Move fast.
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